Lately, there has been a raging battle, where people have lashed out at personal branding. First, we heard from Geoff Livingston (a friend), who says “I don’t care about your personal brand.” There were a lot of comments on that blog for and against personal branding. Then, Mitch Joel, a personal branding advocate chimed in, telling people that they need to care more about their personal brand. Finally, Pete Kistler, an up-and-coming personal branding evangelist, summarized the arguments in a nice post.
I’ve already gone over the top 5 personal branding myths and feel that some people just have a lack of understanding on this topic, and are afraid of it, so they go against it. Personal branding is NOT all about you. Personal branding is for everyone and you simply don’t have a choice, whether to brand yourself or not, because you’ve already been branded since birth.
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