Posted on November 24, 2008 by Dan Schawbel from http://personalbrandingblog.com/
From time to time, I like to create models for some of my bigger ideas. At the end of last year, I contrived the Octopus Model of Relevancy for personal branding. It states that personal branding is made up of eight different topics, which all surround the head of the octopus (the personal brand).
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