Personal Brand Audit: What’s Your Facebook Score?

This is the second in a series of Personal Brand Audits (see Part 1: LinkedIn Audit), where we’ll make sure you’re keeping the touch points of your personal brand up to date.

Facebook is a vital part of your personal branding efforts online. If you don’t have a Facebook account yet, start by reading Dan Schawbel’s How to Build Your Personal Brand on Facebook.

Personal Brand Audit: Facebook

1. Is your profile picture up to date?

If you want people to remember you, a picture is worth a thousand words. Have a photographer friend snap a few pictures to keep things current. You don’t have to be in a suit, but you should be captured in a way that relates to your brand.

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