How to Brand Yourself When You Have a Twin

When you have a unique name, face, personal brand statement and skill set, differentiation is natural and fairly easy.  Out of everything I just mentioned, your face is perhaps the most important asset you have, both online and offline.  We spoke about how to brand yourself with business cards some time ago and how your cards should contain a picture on one side because that’s how people will remember you.  When was the last time you forgot a face?  Unless you meet someone when they are five years old and then visit them when they are twenty-five, there aren’t drastic changes in their physical appearance.