Posted on September 23, 2008 by Dan Schawbel from http://personalbrandingblog.com/

Yesterday, I blogged about how corporate recruiters are using social networks to conduct background checks. Today, I want to talk about how the same is true for high school students looking to enroll in colleges. When it comes to personal and professional development both of these posts are extremely important and mark periods in your life, when a single decision or opportunity can make you or break you.

There is a high-school graduating class nationwide of 3.3 million students. Colleges are expected to be sifting through a record number of applications this year. Personal branding is important for this crowd as well, especially for those wanting to gain acceptance from ivy league schools, such as Harvard University. If you don’t stand out or “make the grade,” you might have to settle and no one wants to do that. This is especially hard with parents that really put the pressure on. Today, I’m going to go over some brand new research on how high school students should be mindful of what they put on social networks, then give you a quick analysis and a few tips.

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