Build Your Company’s Brand and Your Brand Will Reap the Rewards

Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously.  His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively.  Instead of cold calling a customer or applying for a job with a resume, people will come for you after they’ve read your content.  In this way, people want to work for you, interview you or just be apart of what you’re doing, without asking them for help!   Mike spills some of his secrets in this interview .  A special thanks to Rebecca Corliss for setting this up and for being an online viral video star!