Battling Recession 2.0 by Becoming the CFO of Your Brand

Today, I spoke with Kimberly Palmer, who is an senior editor for the U.S.News & World Report. She has a great view on what it takes to be financially competent. I brought her out today to talk about the recession and what we can do as brands, in order to be financially secure and protected during these rough times. We are all CEO’s of our own brand, so being the CFO is one of the roles we must play. Read the interview below to have a clear idea of what your next steps should be!