Posted on November 24, 2008 by Dan Schawbel from http://personalbrandingblog.com/

If you’re a beginner, please see my previous post on blogging your personal brand.

1) Start adding links to your posts

All of your new blog posts should contains links. The links should link to blog posts you’ve created previously, other people’s blogs and additional resources that may support your thesis or commentary. Make sure your blog is setup so that people can advance to the next post and go back to a previous post as well. When you add links, try to highlight a word of phrase that makes sense for the location you’re sending people to.

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