The “Lost” Theory for Maintaining Momentum During a Recession

I’m calling what I just read in this MediaPost article the “Lost” Theory for Maintaining Momentum During a Recession because it’s seems as radical and antithetical an idea for me and you as the idea of going back to the island is for the Oceanic 6 (not because I just spent the better part of an hour reading spoilers about what will happen tonight on ABC at 8 pm CST).

Anyway, according to the article, companies should increase their marketing spend during recessions rather than hold back.  Yes, increase.  Now, I’ve noted before the similarities between marketing and recruiting, so the more I read John Gentry’s theory that companies need to rethink – not cut back on – their marketing plans during this recession, I couldn’t help but once again think about Ben convincing Jack that going back to the island is the only way to save it how the same ideas apply to recruiting.
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