Now that it’s January, it’s usually the time of year when college advisors are telling students to start looking for internships and entry-level jobs. Of course being told to do something and actually doing it are two different things…And while it’s not that college students are lazy when it comes to planning their futures, they’re probably less inclined to do so unless they’re getting a constant reminder about it. Like, constantly, y’all.
So it’s to an organization’s advantage to step up its campus recruiting efforts during this time. Even if you’re not looking to recruit right now, as Vault.com’s John Flato will tell you, maintaining your employment branding efforts on college campuses will pay off later on.
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