Johnnie points out a piece by Penny, both of whom talk about collaboration in its various forms. Penny sets the scene with the idea that;
By recognising the nature of the interactions, we can better understand the restrictions of, and relationship between, the associated behaviours. We can then focus more sharply on initiatives which (i) improve controls and efficiency, or (ii) add value through creativity and innovation, or more ambitiously (iii) both!
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